by gwa » Fri Sep 04, 2009 1:58 pm
I contacted MEC about the price increase. This was their response.
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Thank you for writing to express your dismay with the recent price increases on our climbing gear. Please allow me to explain the 15% increases that you have noted.
MEC purchases most of the gear we sell in US dollars. Since we earn Canadian dollars when we sell the gear, we must purchase US currency used to pay our suppliers on the exchange markets. As you probably know the exchange rate between the US and Canadian dollars varies over time. Over the past 18 months we have experienced extreme exchange rate volatility where the Canadian dollar has traded at between $.70 and $1.10 US.
MEC purchases forward for 80% of our US dollars needs. Forward purchasing means that we agree to an exchange rate well in advance of the date that the currency will be required. For example, the exchange rate for the US currency we will use to pay for fall ’09 inventory shipments arriving now was determined 6-9 months ago. We purchase forward (also called hedging) for purposes of budgeting and financial planning. Locking in at a set exchange rate allows us to plan our pricing and expenses so that we meet our financial targets, so as to maintain our financial health.
In regards to your question about climbing gear, our currency exchange rate for the fall season is around C$1.20 to the US$1. That is, a US dollar costs us about $1.20 Canadian. This rate is a blend of currency purchases negotiated in late 2008 and early 2009, when the Canadian dollar was valued at around 80 cents to the US dollar. In contrast, our exchange for US currency used to purchase gear sold last spring was very close to C$1 to US$1. This currency was purchased in the spring/summer of 2008, when the Canadian dollar was trading at par, or higher, with the US dollar.
Since the US currency used to purchase inventory this fall cost MEC almost 20% more than the currency used to purchase our spring inventory, our inventory cost has risen by 15-20%. Most of this increase must be passed on to our members in the form of higher prices, otherwise we will not earn sufficient gross margin dollars to pay our operating expenses and meet our (modest) surplus targets. Hence the higher prices for the climbing gear that you wish to purchase.
MEC is committed to providing our members with the best quality gear at the lowest reasonable price. The unprecedented price increases we have implemented this season are the result of unprecedented currency fluctuations over the past 18 months. We regret having to increases prices for you and our other members, but we must do so in order to maintain our financial health.
Even with this season’s price increases I think you will find that our climbing gear prices are as good as or better than at other outdoor retailers. If the cams or ice tools that you wish to purchase are priced lower at another store within any of the cities that MEC serves, then we will gladly match that lower price.
I hope that I have answered your question. Please call me on the toll free number below if you would like to discuss this matter with me.
Regards,
Harry
Toll Free within Canada and USA
t. 800.663.2667
Graham